AS SEEN ON DRAGONS DEN BBC2 5th NOVEMBER 2007

New Fold & Roll Cush 'n' Shade^TM

The award winning Cush ‘n' Shade® is a unique new sunbathing accessory that combines, for the first time, a cushion and a sun shade all in one light portable unit giving the best sun protection for your face. Whether you are sunbathing in the garden, by the swimming pool or on the beach, Cush ‘n' Shade® is the perfect sunbathing accessory to use, along with your beach towel, sunscreen and holiday novel! Weighing just 850 grams, Cush ‘n' Shade® is very light and highly portable making it the only portable sunshade in the world that offers both a comfortable cushion and a sun shade all in the one stylish product.

Cush ‘n' Shade® provides 50+ UPF protection for the user's face and hair. This high level of SPF sun protection will help to prevent damaging and ageing effects such as wrinkles on the user's face, while at the same time, it will also provide your hair with the best sun protection without having to wear a sun hat.
 
Relax and read in comfort under the sunshade while the rest of the body is tanning safely (after applying the appropriate SPF (sun protection factor) creams on the rest of your body). By shading the user's face, it makes reading and relaxing in the sun a much more pleasurable experience than ever before. You won't need to haul a cumbersome beach or sun umbrella to the beach ever again! 

The latest ‘Fold & Roll' model arrives to the user in retail packaging and unassembled. When assembled, which only takes a minute, it can stay assembled forever or disassembled to take on holidays or on a plane. It comes with an inflatable pillow and a stylish elastic strap which wraps round the back of any sun lounger keeping it firmly in place.

Product Features:-

• Combines a cushion and 50+ UPF sunshade all in one
  
• Firmly attaches to any lounge chair or use it on its own on the beach
  
• Makes reading and sunbathing more relaxing and comfortable
  
• Comes in its own stylish carry bag
  
• Light and portable for travel, weighing 850g and measures just 16.5" x 3" x 4.5"
  
• Assemble once and disassemble for travel
  
• Available in three colours
  
• SGS Tested and Approved

It appears that Dragons need shade and comfort too!

The Cush 'n' Shade® was presented on the BBC's hit program, The Dragons Den, on Monday Nov 5th and after a nervous start and a gruelling interrogation, two of the five investors liked the product so much, they invested £100,000 in Cush 'n' Shade Ltd.

For those of you that are not familiar with the programme, The Dragons Den is one of BBC's most successful reality shows. Aspiring entrepreneurs pitch their innovative idea or product to five well known and very successful entrepreneurs. After intensive questioning, which can leave the audience cringing on behalf of the budding entrepreneur, the Dragons decide whether they want to invest in the company or (as is more often the case) send the entrepreneur away a nervous wreck and wishing they had never entered the Den.

After what seemed like an eternity in the den, three of the five investors, Deborah Meaden, James Cann and Peter Jones (also a judge on America's Next Inventor) expressed an interest in investing in the Cush 'n' Shade. Unfortunately, they could only accept two of the offers so we were delighted to accept Peter and Deborah's offer.

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